'HRM Case Johnson Assosciates\r'

'This event is round a computer software system consulting firm, Johnson and Associates. The ancestry was established in 1989 by crowd and Michael Johnson. The devil brothers opened the business at a time when the computer securities industry was prospering and the software market was estimated to resurrect from 17% to 20% worldwide. Their plan was to quash on three target markets for their products which allow health and racquet clubs, independent indemnity agents and wholesale distribution companies.The product that was universe offered by the firm was a software that would automate day-to-day operational tasks for users and succeed marketing information. The name of the software was ‘Club-Kit. perverse to what the prevalent trend, the firm was focal pointing on one product. Generally in the market. Firms with umpteen products were more successful. This was a problem for them, along with the fact that copies of successful software were make by competition and this declined the profit molding for the firms involved. The firm comprised of four individuals, devil brothers and deuce friends of theirs.James Johnson was the rains behind the product and had an inclination towards technology. Michael on the other hand was more magnetised and was responsible for marketing the product. Jackson and Wilson were the two friends on board with the venture. They had launched the business and were looking at for ways to market the product. For that purpose Johnson and Associates should entertain in mind the marketing pleat elements in order to obtain success. The elements include distribution, price, promotion and the product itself. Mainstream advertising was a very costly option and the upstart firm couldnt afford it.The firm should commit on personal selling to a large extent and on advertisements in portion out journals. Since Michael is a charismatic person he should go individually to people and try to market the product. Secondly trade journals are a very scotch option for telling the details about the software. It could make many people alive(predicate) of the company and the product. Incidentally, the general trend was that dish and Support, instruction, distribution and marketing presence were cardinal components to the success of narrow software.Hence the firm should focus on extending their reach as a great deal as they can as they were centre on just one specialized software. The decision of pricing the software had a divided vote, while two members were for care the price of the software fixed, the other two wanted it to be negotiable in order to attract customers. However I believe that they should set the price of the software at 700$. The overall reduction in price should be due to hardware, which wouldnt set a decline in their profits.\r\n'