Analysis of Marks and Spencer :: Retail Company England Marketing Essays

This is a calculate on label and Spencer a well kn birth retail friendship inthe UK. Marks and Spencer has also recently been in the news fordropping profit and sales in 1999/2000. So Marks and Spencer is now onits representation to recovery. Its famous for setting the highest of standardsin the retail industry, pioneering its own charge card and generatingsuch snob value on its products, to date controlling prices to bring theirproducts within approximately peoples reach. Marks and Spencer has extendedits gull overseas where it continues to reach out substantial ingathering.This is likely to be its main descent of growth in the near and longterm future as the confederation develops its franchise business.There argon around 628 locations for Marks and Spencers. The companymakes great weight of how it is run - first class customer service, in operation(p) efficiency (through economies of scale), long-termpartnership with suppliers, financial services, staff rewards andover any packages the surmount in the high street. Following a wide-rangingand detailed strategic review of its business, the Board of Marks &Spencer has announced significant changes to the Group schema andstructure. The Board and management team is committed to restoringprofitable growth. This will be achieved by total focus on therecovery of the UK Retail business.The system has always monitored its carrying out by first making return objectives for the business. Without clear objectives it isdifficult to evaluate what a marketing plan is trying to achieve orwhether the plan has been successful. It is usual to translatemarketing objectives into quantifiable case areas, such as marketshare, market penetration or growth of sales. Some of these may befurther broken down into specialized sales volumes, value goals orgeographical targets. Marketing objectives allow Marks and Spencer tohave a basis for evaluation which can then be analysed after a certainperiod of time. Each departmen t most make sure that the organisationalactivities are co-ordinated in such a way that marketing objectivesare met.Every organisation including Marks and Spencer involved in a marketingactivity is faced with a number of constraints which seem to hindertheir performances when monitored. Internal constraints relate to theresources available for Marks and Spencer, while foreign constraintsinvolve a series of factors within the business environment that demarcationin one way or another, the organisations activities. Examples arebelow Consumers Competitors Economy The lawMarks and Spencer seem to monitor their performance by being marketfocused as they research all these constraints fully and will try tofind solutions that enable it to turn weaknesses into their strengthsthreats into opportunities.