Cadburys Business Assignment Essay Example for Free

Cadburys vocation Assignment EssayThe argument that I permit elect to is Cadburys I have chosen to practise the harvest-feast forget it is a wellhead k outrights product that many population know and love, I have chosen this product because it has a very considerable range of prey audience and Cadburys is a well cognize billet so information will be easy to access and to gather. The nature of the vocation sector is simple it is to provide sugary treats to the public the main target audience I would say would be children I would say from the ages of 4 onwards, the customers would be every unmatched that likes chocolate they have a broad(a) range of products such a cream egg this would appeal to a greater extent to children than adults I would say as they adverts and the angle of the commercializeing add onresses to childrens humour and to the nature of the commercial side of the logical argument were as the product such a a dairy milk bar would appeal to a encom passingr range of batch such as adults as its simple and has very little child like qualities. The business brings start reinvigorated products quite often so this would build on the companies reputation and would also help its sales figures as new products appeal to the customers curious nature as if a new product comes come forward that is advertised well, will guide you fate to try it and see what it is like, as Cadburys have a wide range of products there is pretty much a product for every one so the target audience is vast.Because of its large product range it will have more customers and because it has been slightly a want time this would mean that allot of people would have known about it and there for the audience and the people that buy the product will be greater than new businesses or newer businesses such as galaxy. The business Cadburys has existed since 1842 this shows the public that the business is a reliable and trust worthy business and obviously has a undecomposed range of products. Cadburys was founded almost 200 years ago and was opened by john Cadburys on dump street in Birmingham in 1824, he started of by making drinking chocolate then spread out by making chocolate and other products. Cadburys is a plc so it is a private express mail connection so this means it has public shargons so the public would be involved in the business. The business is non ground anywhere anymore but has business every were and this would make it a world wide social club.The main competitors would be businesses such as galaxy and nesquik and other chocolate and sweat manufactures. My companies corporate come outs would be to be able to make a healthy profit and be able to keep the business running at a high standard. The butts of the business would be to be making lots of estimable quality chocolate and to be always be improving the quality of the chocolate and the recipes, other objectives would be to make their business fully fair trad e as this would help the reputation of the business. Another objective would be to expand the business to have lots of stores world wide to increase the popularity of the business, doing this the business would learn to make sure that they will be able to survive the market place and make it an on sacking business.To pull in chocolate that appeals to all ages of the audience they do this by making sure that all of their ingredients atomic number 18 all at a high quality standard this includes fair trade products this would make their products more appealable to their target audience. Due to the nature of the business i think that they should cover some of the gaps such as creating more new products and possibly placing more Cadburys shop almost the less populated areas around the country. I also feel as if Cadburys aims and objective are to do with the cream egg are easy and do able and make them accessible to smaller areas and smaller businesses such as quoin shops.I have ch osen Cadburys Cream Egg for my product that I am researching by means ofout my assignments, I have chosen this product as it is a noticed and a very well known brand and this product has been out for a while so there would be information to watch up on and to research about, this will be helpful with completing my assignments that I have been given, I have managed to find out allot about this business and this product so I am pleased with my decision. I am going to be finding out about the general aims and objectives for my chosen product that the business has set, I will also be discovering the skilful rule and I will be providing the basis for my marketing plan. I will be introducing this by using sections of the brief to make my plan, also researching the business. Cadburys used to be a family business and was running smoothly until the company went bankrupt in march 2010, since this Cadbury was acquired by Kraft Foods in March 2010.Kraft foods is an American based company tha t specializes in food such as chocolate and beverages. Kraft foods is a exceedingly good business earning around 1 billion dollars each year, and sells to over 170 different countries. Kraft foods is a public limited company. An aim is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business. A business aim is the goal a business wants to achieve. A primary aim for all business organizations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building.A business o Objectives within an organization are established at a number of levels from top level corporate objectives, down to team objectives and individual objectives that create a framework for operational activities. These are often translated into targets which help to motivate staff in reaching short goals. Objectives therefore provide a clear structure for all of the various activities that an organization carries out. By mistreat how well an objective has or has not been achieved, managers can make necessary changes to their activities to ensure progress and exploit of the stated objectives are made within the timescale allocated objective is a detailed picture of a step you plan to take in order to achieve a stated aim. A way to create this would to use the SMART rule.. Specific clear and easy to understand.Measurable i.e. able to be quantified.Achievable accomplishable to be attained.Realistic not pie in the sky.Time bound associated with a specific time pointednessFor example.The aims of Cadburys are1. Improving farmer incomes by helping farms to increase their yields and produce top quality beans.2. Introducing new sources of rural income through microfinance and business support to kick start new rural businesses and introduce additive income streams such as growing other crops. Developing communities by helping them meet their own goal s and reform rural life. For example, by supporting health through building wells for clean, safe water education, through schools and libraries and the environment through bio-diversity projects.4. Working in partnership a pioneering model led from the grass roots. Farmers, governments, NGOs and internationalist agencies work together to decide how the funding is spent and work with local organizations to turn plans into action.Cadbury is an international company that make, market and sell exclusive brands chocolate. Cadbury have achieved this effectively for over 200 years. The reason they are so successful is because they have a apparent and a clear understanding of the requirements and take aways of their consumers, customers and other stakeholders. SMART stands for ..SpecificMeasurableAchievableRealisticTimedSmart means objectives- they break up the aim into small do able tasks to make the job easier and achievable. Specific Objectives should specify what they want to achie ve, For example a soft drinks company may want to achieve 3% market fate in 12 months. Measurable You should be able to measure whether you are meeting the objectives or not to continue to run your business in a organised and professional manor, for example a market share over 12 months means that each month market share targets can be measured against a specific goal. Achievable Are the objectives you set, achievable to be able to carry on your business plan, an example for this would be over a period of time such as one year 12 months you pauperisation to be able to know does the company have the resources, man author and finances to achieve the goal. Realistic Can you realistically achieve the objectives with the resources you have such as office finance and staff and equipment, and does the company need more time than 1 mouths to get to the standard that the owner want.Time- this would mean when you want to set a time for the objectives and aims that you have set yourself and the marketing there need to be a date and able to make it specific and achievable, such as some business set a 12 month business plan to achieve these goals. Marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy for example if the business id doing well and the sales increase by 15% in the suffer year then you should set a business plan that will help upgrade win the market sales further for example leading out a new product or different advertising to appeal more the customers. This should follow the SMART rules.For Cadburys cream egg i would need to use SMART to make my business plan specific, measurable, achievable, realistic and timed, for example mine would be to boost market sales by 20% in 6 months by April beginning(a), i will do this by creating a new angle for the cream egg and make the advertising the product in a new way and ma ybe reshaping the product, for example such as Kelloggs Special K they reinvented this product by advertising it so it would be a new slimming product it was targeted at women inwardness aged women as these area of people are the most likely to buy the product, this was effective and is now a top seller cereal. This is Realistic as i will have the eight resources and the finances to do this goal, this objective will be finished in 6 months time on the 1st of April 2012.