Case Analysis of Golden Year Village Research Paper

Case Analysis of Golden socio-economic class Village - Research Paper ExampleCCRC or Continuing Care retirement Community projects defy evolved as standalone industries that meet the growing demands of healthcare issues of throng in their post retirement period. The Golden age Village is a CCRC project that primarily provides multifaceted post retirement healthcare services to antiquated macrocosm above sixty years of age in Portsmouth, Pennsylvania. The paper would discuss the project as for profit organization, using SWOT analysis. Key strategic factors of Golden Years Village Strengths GYV has to a greater extent than 29 years of experience in the area of meeting the healthcare needs of elder population and understands the myriad problems of old age It runs cost effective programs that give residents options of individual services and housing facilities as well as meeting their wider needs of personal requirements of assisted living and personalized nursing. The vast campus of GYV is withal furnish with state of the art recreational activities which help the residents to de-stress and actively enjoy life. Uses technology to enhance in operation(p) efficiency. Despite previous losses, its profitability indicator is better than its rivals. Weakness Due to stringent government rules and regulation, cannot add prices of its product to meet the increasingly higher cost of healthcare deliverable. The organizational structure is mechanistic and prefers perceptual constancy and resists change. The centralized power significantly reduces empowered decision making capabilities of employees which adversely impacts performance and efficiency. Does not render strategic market place plans for its products and mainly relies on word to mouth publicity as its major market ploy. It lacks financial resources to meet new challenges Opportunities The increasing number of aged population offers big opportunities to expand its products to sheath the growing demands of the people. Threat The major threat is from the new entrants that are for profit organizations and who are better equipped to offer customized packages to customers. Wider implications of key strategic factors Golden Years Village is endowed with sprawling area and has full human competencies that can utilize space and become more creative in their products and services. Ward et al. (1984) charter that 20% of the population is between the age group (60-69) while 65% is above 80 years of age With increased life expectancy, population of elderly has rapidly grown. Hence there are huge opportunities for GYV to expand its products and services to meet the fast changing preferences of elderly population. The advancing technology has created more sentience amongst aged people and empowered people with myriad options. At the same time, awareness has also resulted in advance planning of post retirement period. GHY therefore should introduce new products that meet the changing require ments of people. pot want to be more active and maintain healthy lifestyle. Hence, introducing alternative healthcare imperatives like yoga, meditation, naturopathy etc, would be hugely attractive as they offer holistic healing that takes into consideration the physical, mental and social side of the individuals. Ernst et al. (2004) have defined alternative medicine as diagnosis, treatment and/or prevention which complements mainstream by change and satisfying a demand that is neither met by convention nor by widening the conceptual frameworks of medicine. It helps people with better sense of wellbeing. Since, CCRC has emerged as an